When you're trying to find someone

There's an app for that. A new company, Uncommon Projects, has created something called Marco.

The product, which is called Marco after the popular children’s game Marco Polo, works through text messages or an iPhone application. It allows two people to share their location with each other, and then helps them meet by offering directions to a meeting point.

Tarikh Korula, who came up with the idea, says the goal was to create a simple one-to-one connection that did not require logging in, a robust social network or broadcasting one’s location to everyone.

“Is it realistic to expect parents, partners and colleagues to adopt social networking services just to meet one another? There needs to be a simpler way to find someone and connect.” Mr. Korula said the service was “something my mom could use, something private instead of social, an experience that is always opt-in.”

I'm thinking this would work when Goodwyfe gets lost in the grocery store, which happens every time we go in together.