- Three-fourths of global survey respondents — including 82 percent of Americans — never leave home without their phone.
- One fourth of respondents across 11 markets own more than two mobile phones. One third of Americans most likely own at least two mobile phones and at least 20 percent own a smart phone.
- The most popular activities on mobile devices — aside from ubiquitous voice calls and texting — are the alarm clock, the camera and games. Americans generally concede they don’t know how to use other features on their mobile phones.
- Text messaging, now as important as voice calling, is changing the way people manage their relationships (from flirting to lying to breaking up). In fact a U.S. study by AT&T Wireless earlier this year determined that texting plays a significant role in romance.
Sunday, September 5, 2010
Oh don't we love to be connected
A survey by Synovate, a global marketing and research firm, of 8,000 mobile phone users in 11 global markets found that smart phones and other mobile devices are becoming consumers’ universal “remote control for life.”
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