Everyone's doing it

Social technologies have been adopted at a faster rate than any other media technology, according to the McKinsey Global Institute.

While it took commercial television 13 years to reach 50 million households and Internet service providers three years to sign their 50 millionth subscriber, it took Facebook just a year to hit 50 million users. It took Twitter nine months.

In May 2012, Facebook logged its 900 millionth user. It is estimated that 80 percent of the world’s online population use social networks on a regular basis. In the United States, the share of total online time spent on social networking platforms more than doubled from January 2008 to January 2011, from 7 percent to 15 percent. Moreover, social technologies are replacing other Web applications and uses; use of e‑mail and instant messaging are off sharply in the past few years.

Today, more than 1.5 billion people around the globe have an account on a social networking site, and almost one in five online hours is spent on social networks— increasingly via mobile devices.

 Most of those folks are reading this blog. No wait, that's not true. I just made it up.