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He's watching you. |
I had no idea this was going on.
Data-gathering firms and technology companies are aggressively matching people's TV-viewing behavior with other personal data—in some cases, prescription-drug records obtained from insurers—and using it to help advertisers buy ads targeted to shows watched by certain kinds of people.
At the same time, cable and satellite companies are testing and deploying new systems designed to show households highly targeted ads.
One of the most advanced companies, Cablevision Systems Corp., has rolled out a system that can show entirely different commercials, in real time, to different households tuned to the same program. It can deliver targeted ads to all the company's three million subscribers concentrated in New York, Connecticut and New Jersey.
Darn. The Wall Street Journal article says my cable company, Comcast, isn't doing this yet. I was hoping it explained why, when I'm simply trying to watch a Law & Order rerun from 1996 to lull me to sleep, I'm bombarded with GEICO ads. I prefer ads for the slap chopper and sham-wow, stuff relevant to my lifestyle.
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